HOW PLATES AND UTENSILS CHANGE TASTE
“your brain eats with your eyes. plain white plates win.”
The Lesson
The type of utensils and plates you use make a huge difference to your appreciation of food. Colored or decorated plates fight with the food. The color gives you a sense of taste that may conflict with what you're eating. Plain white plates are what restaurants use because they're a blank canvas. Utensils matter too: square spoons feel wrong, ordinary spoons are fine, but skinny spoons with smaller heads actually improve the taste experience. Even how you eat olives (wooden toothpick vs fork) changes the experience. Experiment with your own eating setup.
Real-World Example
A founder hosts team dinners. The colorful plates from the discount store make the catered food seem worse than it is. Switch to plain white plates and the same food suddenly impresses. It's not the food that changed. It's the presentation vessel. Your brain processes the entire visual experience, not just the taste. This applies to product demos too. A clean, minimal interface makes the same features feel more premium.
Watch Scott explain this lesson
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