HYPNOTIST DIET PLAN
“kill cravings first. shrink stomach second. reduce calories last.”
The Lesson
A hypnotist's diet approach (systems over willpower): Phase 1: kill cravings by eating unlimited healthy food (broccoli, lean meat). Never be hungry. Also fix sleep (sleepy feels like hungry). Phase 2. Shrink stomach with low-bulk, high-protein foods until eating much feels uncomfortable. Phase 3. Reduce calories (easy now because cravings gone and stomach smaller). Rules: Weigh daily (what's not measured isn't managed). No cheat days (they reset cravings). No bad food in the house (you'll eat it). A-B test seasonings to make healthy food tasty. Willpower is an illusion. Design systems that don't require it.
Real-World Example
A founder tries willpower dieting. Fails repeatedly. They try the hypnotist approach: eat unlimited chicken and vegetables for two weeks (cravings die). Switch to protein shakes for a week (stomach shrinks). Then normal healthy portions feel satisfying. They weigh daily, keep no junk in the office. Lost 20 pounds without ever feeling deprived. System beat willpower.
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